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Beyond Sponsorships: 25 Fresh Sports Marketing Dissertation Topics for Modern Researchers

Sports marketing dissertation topics has shifted a lot over the last ten years. The usual sponsorship agreements and those television commercials don’t really work as the only engine for fan engagement anymore, not like before. Digital media, athlete personal branding, esports, artificial intelligence, sustainability and data analytics have mixed things up in how sports groups talk to audiences worldwide. And somehow it feels like the whole playbook , is constantly adapting.